No matter how nutritious a person's diet is, there are likely to be gaps in what they eat. It is nearly impossible to get all the vitamins and minerals the body needs from food sources alone. For this reason, many people turn to nutritional supplements.
This has led to growth in the sale of multivitamins. Several grocery store owners told Supermarket News that sales of supplements have increased in recent years, as people look to fill the holes in their diet in order to support strong health.
"Shoppers are very interested in multivitamins in our stores, particularly those that are need-specific like senior vitamins, men’s or women’s. Vitamin D, calcium, vitamin C, glucosamine and probiotics are popular too," Tina Miller, healthy living advisor at supermarket chain Meijer, told the news source.
She added that many customers are also interested in herbal supplements. These may include products like Rhodiola rosea and schisandra. Supplements containing these ingredients have been shown to support healthy energy levels and mood. Miller said that these types of supplements have become popular among individuals who feel like they are not getting enough out of their daily diet.
Of course, people should use these types of products wisely. The National Center for Complementary and Alternative Medicine states that people should not try to use a pill to replace fruits or vegetables in their diet.
However, when a person takes vitamin supplements in addition to eating right, they may experience strong support for health. The products can play an important role in maintaining overall well-being of the heart, brain, immune system and joint function. These benefits help explain why the popularity of supplements continues to grow.



